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    What's Up at Neuleaf & Fresh Branding and Design Trends

News & Fresh Trends

See what's happening at Neuleaf Design and journey with me as I explore the latest and greatest of branding, print and web design. Stay up to date the easy way by subscribing to the RSS Feed. Send comments and suggestions for future articles to

Home - A need for change

I remember a while back watching a Ted talk by Yann Arthus-Bertrand. He was describing a film he was working on that would help people see the need for change in their lives toward a new and more sustainable way of living. One that respected nature and valued alternative energy and distribution of wealth and fairness. His video titled "Home" would be released to the world free for anyone to watch, seeing that you have access to the internet. The video is visually stunning and informs in a respectful manner that leads the viewer to a resounding conclusion that change is needed and we will each play our part in that change. Check out the link to his video at and catch his explanation of project on Ted below.

RSS Feed | Posted by David Tan on Sun, 20 Jun 2010
tags: Video, Home, Yann-Arthus-Bertrand

Mac OS Automator

Automation Made Easy

When it comes to design and process I'm always on the look out for more efficient work-flow practices. If your looking for a way to improve your design process, you may find the following video helpful. Recently I came across a great video that explains some of the basics of using the Mac OS Automator. This application aims at streamlining your work-flow. The video touches on automating anything from file naming, image sizing and optimization, to translating text to speech for podcasts.

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RSS Feed | Posted by David Tan on Wed, 7 Apr 2010

Branding & Social Responsibility

Be the Beacon of Change

When we talk about social responsibility we're basically taking about fairness. It seems people and even primates—listen to Margaret Atwood's 2008 Massey Lecture, based on her book "Payback: Debt and the Shadow Side of Wealth"—have an inherent ability to understand fairness. This suggests at some level that it's meaningful to the survival of our species, let alone our business.

Although a product or service may be great, people will wonder, at what cost?
I’ll be the first to admit that I like quality things, but there’s no other killjoy like knowing a product you enjoy also supports the oppression of others, thus impeding the sustainability of future generations.

Improve the social responsibility of your products and services, and give your customers the peace of mind they desire.

To get started, start thinking more about: how you get to work, where you source your products, how you dispose of waste, and basically how efficiently you use energy. If you have ideas of how to make your organization more social responsible, start making a list. Start implementing them one by one. This is a great promotional opportunity to let the world know what you're doing, through newsletters, email blasts, blogs, rss feeds or social media outlets like facebook and twitter. Adding social responsibility to the agenda is a great way to strengthen the perception of your brand, while also increasing the well-being of your staff and overall workplace environment. Become a leader for social responsibility in your industry, and start adding value to what makes you different. Become a beacon or rallying point for a cause. Your customers will be more forgiving of your brand in the future, and they'll also feel like supporting your business is making the world a better place.

Social Responsibility and Sustainability Examples: brewing fair trade coffee at the office (why not, people could chip in), sourcing fair trade or local products, installing renewable energy sources like solar cells and wind generators or just purchasing renewable energy through your local utility provider, equitable health benefits for employees, biking or car pooling to work, plant a tree, recycle office supplies, set up a charity, etc...Be creative!

To learn more about brand strategies that can propel your business, contact David Tan at Neuleaf Design today.

Improve the social responsibility of your products and services, and give your customers the peace of mind they desire.
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RSS Feed | Posted by David Tan on Wed, 17 Feb 2010
tags: Branding, eco friendly, social responsibility, fair trade

Neuleaf Design - Site Start Up

Just the Beginning

The Neuleaf Design website is coming along nicely. I'm looking forward to sharing all my great finds from branding and design to social media and third party web applications. Feel free to send any comments to

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RSS Feed | Posted by David Tan on Tue, 16 Feb 2010
tags: News, Blog

Inspiration - Online Music

Groove Shark

Before you can truly start any creative endeavor, you better have an inspiring playlist to help you burn the midnight oil. Groove Shark is your one stop shop for playing a plethora of music online. Surprisingly, all for free! The site has a comprehensive design, and the ability to archive customized playlists. So, when you come back the next day, all your favorite music is waiting for you. Check it out!

Try building your own widget and start broadcasting your own radio station. - Free online music

similar online sites:, (for those in the US) and

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RSS Feed | Posted by David Tan on Thu, 28 Jan 2010
tags: free music, Inspire, Web, application